CONVERSATIONAL COMMERCE FOR B2B
Complex catalogs.
Complex catalogs.
Clear choices.
Parity transforms B2B product catalogs into guided buying experiences. Our AI asks the right questions, understands requirements, and matches buyers to the perfect product, with precision.
THE PROBLEM
THE PROBLEM
THE PROBLEM
B2B buyers are lost in complex catalogs
Thousands of SKUs. Dozens of specifications. Endless configuration options. Your buyers struggle to find the right product, leading to abandoned sessions, support overload, and lost revenue.
Without Parity
Catalog Overwhelm
Buyers spend hours searching through specs, filters, and PDFs without finding what they need.
Catalog Overwhelm
Buyers spend hours searching through specs, filters, and PDFs without finding what they need.
Catalog Overwhelm
Buyers spend hours searching through specs, filters, and PDFs without finding what they need.
Overloaded Sales Teams
Your experts answer the same product questions over and over, unable to focus on closing deals.
Overloaded Sales Teams
Your experts answer the same product questions over and over, unable to focus on closing deals.
Overloaded Sales Teams
Your experts answer the same product questions over and over, unable to focus on closing deals.
Lost Revenue
Confused buyers abandon sessions. Mismatched products lead to returns. Every friction point costs you money.
Lost Revenue
Confused buyers abandon sessions. Mismatched products lead to returns. Every friction point costs you money.
Lost Revenue
Confused buyers abandon sessions. Mismatched products lead to returns. Every friction point costs you money.
With Parity
With Parity
With Parity
An AI-powered shopping assistant that guides buyers through your catalog step-by-step, asking the right questions and recommending the exact right product.
Intelligent, adaptive questioning
Intelligent, adaptive questioning
Intelligent, adaptive questioning
Precise requirement-to-product matching
Precise requirement-to-product matching
Precise requirement-to-product matching
24/7 availability without headcount
24/7 availability without headcount
24/7 availability without headcount
Reduced returns and support tickets
Reduced returns and support tickets
Reduced returns and support tickets
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
Four steps to guided buying
Transform your product catalog into an intelligent buying experience in minutes.
01
Connect Your Product Catalog
Sync your existing product data through a simple integration, no platform rebuild required.
Connect Your Product Catalog
Sync your existing product data through a simple integration, no platform rebuild required.
Connect Your Product Catalog
Sync your existing product data through a simple integration, no platform rebuild required.
Parity understands your products
Parity structures specs, attributes, and documentation into an AI-ready knowledge layer.
Parity understands your products
Parity structures specs, attributes, and documentation into an AI-ready knowledge layer.
Parity understands your products
Parity structures specs, attributes, and documentation into an AI-ready knowledge layer.
02
03
Deploy your virtual sales expert
Embed Parity on your site or internal portal as a conversational assistant that guides buyers in real time.
Deploy your virtual sales expert
Embed Parity on your site or internal portal as a conversational assistant that guides buyers in real time.
Deploy your virtual sales expert
Embed Parity on your site or internal portal as a conversational assistant that guides buyers in real time.
Start converting with confidence
Buyers find the right product faster, reducing friction, returns, and sales effort.
Start converting with confidence
Buyers find the right product faster, reducing friction, returns, and sales effort.
Start converting with confidence
Buyers find the right product faster, reducing friction, returns, and sales effort.
04
BENEFITS
BENEFITS
BENEFITS
Outcomes that matter
Parity delivers measurable business impact, not just technology.
Faster Product Discovery
Buyers find what they need in minutes, not hours. Guided conversations eliminate confusion and catalog overwhelm.
Faster Product Discovery
Buyers find what they need in minutes, not hours. Guided conversations eliminate confusion and catalog overwhelm.
Faster Product Discovery
Buyers find what they need in minutes, not hours. Guided conversations eliminate confusion and catalog overwhelm.
Higher Conversion Rates
When buyers get the right product the first time, they buy with confidence. Fewer abandoned carts, more closed deals.
Higher Conversion Rates
When buyers get the right product the first time, they buy with confidence. Fewer abandoned carts, more closed deals.
Higher Conversion Rates
When buyers get the right product the first time, they buy with confidence. Fewer abandoned carts, more closed deals.
Reduced Sales & Support Load
Your AI assistant handles routine product questions 24/7, freeing your team to focus on high-value relationships.
Reduced Sales & Support Load
Your AI assistant handles routine product questions 24/7, freeing your team to focus on high-value relationships.
Reduced Sales & Support Load
Your AI assistant handles routine product questions 24/7, freeing your team to focus on high-value relationships.
Fewer Returns & Mistakes
Precise matching means buyers get exactly what they need. Less friction, fewer costly returns.
Fewer Returns & Mistakes
Precise matching means buyers get exactly what they need. Less friction, fewer costly returns.
Fewer Returns & Mistakes
Precise matching means buyers get exactly what they need. Less friction, fewer costly returns.
Seamless Integration
Deploy anywhere. Parity works with your existing internal- and external platforms.
Seamless Integration
Deploy anywhere. Parity works with your existing internal- and external platforms.
Seamless Integration
Deploy anywhere. Parity works with your existing internal- and external platforms.
Actionable Analytics
Understand what buyers are looking for. Identify catalog gaps. Optimize your product strategy with real data.
Actionable Analytics
Understand what buyers are looking for. Identify catalog gaps. Optimize your product strategy with real data.
Actionable Analytics
Understand what buyers are looking for. Identify catalog gaps. Optimize your product strategy with real data.
USE CASES
USE CASES
USE CASES
Built for complex environments
Parity excels where product discovery is hard and expertise is required.
Workwear & PPE
Guide buyers to compliant, job-ready products and reduce costly returns.
Configurable Products
Guide customers step by step to the correct custom build.
Industrial Manufacturers
Match complex requirements to the exact product configuration.
Technical Distributors
Help buyers navigate large catalogs and find the right product fast.
Workwear & PPE
Guide buyers to compliant, job-ready products and reduce costly returns.
Configurable Products
Guide customers step by step to the correct custom build.
Industrial Manufacturers
Match complex requirements to the exact product configuration.
Technical Distributors
Help buyers navigate large catalogs and find the right product fast.
Workwear & PPE
Guide buyers to compliant, job-ready products and reduce costly returns.
Configurable Products
Guide customers step by step to the correct custom build.
Industrial Manufacturers
Match complex requirements to the exact product configuration.
Technical Distributors
Help buyers navigate large catalogs and find the right product fast.
Workwear & PPE
Guide buyers to compliant, job-ready products and reduce costly returns.
Configurable Products
Guide customers step by step to the correct custom build.
Industrial Manufacturers
Match complex requirements to the exact product configuration.
Technical Distributors
Help buyers navigate large catalogs and find the right product fast.
Workwear & PPE
Guide buyers to compliant, job-ready products and reduce costly returns.
Configurable Products
Guide customers step by step to the correct custom build.
Industrial Manufacturers
Match complex requirements to the exact product configuration.
Technical Distributors
Help buyers navigate large catalogs and find the right product fast.
Workwear & PPE
Guide buyers to compliant, job-ready products and reduce costly returns.
Configurable Products
Guide customers step by step to the correct custom build.
Industrial Manufacturers
Match complex requirements to the exact product configuration.
Technical Distributors
Help buyers navigate large catalogs and find the right product fast.
Workwear & PPE
Guide buyers to compliant, job-ready products and reduce costly returns.
Configurable Products
Guide customers step by step to the correct custom build.
Industrial Manufacturers
Match complex requirements to the exact product configuration.
Technical Distributors
Help buyers navigate large catalogs and find the right product fast.
Workwear & PPE
Guide buyers to compliant, job-ready products and reduce costly returns.
Configurable Products
Guide customers step by step to the correct custom build.
Industrial Manufacturers
Match complex requirements to the exact product configuration.
Technical Distributors
Help buyers navigate large catalogs and find the right product fast.
Workwear & PPE
Guide buyers to compliant, job-ready products and reduce costly returns.
Configurable Products
Guide customers step by step to the correct custom build.
Industrial Manufacturers
Match complex requirements to the exact product configuration.
Technical Distributors
Help buyers navigate large catalogs and find the right product fast.
Workwear & PPE
Guide buyers to compliant, job-ready products and reduce costly returns.
Configurable Products
Guide customers step by step to the correct custom build.
Industrial Manufacturers
Match complex requirements to the exact product configuration.
Technical Distributors
Help buyers navigate large catalogs and find the right product fast.
Workwear & PPE
Guide buyers to compliant, job-ready products and reduce costly returns.
Configurable Products
Guide customers step by step to the correct custom build.
Industrial Manufacturers
Match complex requirements to the exact product configuration.
Technical Distributors
Help buyers navigate large catalogs and find the right product fast.
Workwear & PPE
Guide buyers to compliant, job-ready products and reduce costly returns.
Configurable Products
Guide customers step by step to the correct custom build.
Industrial Manufacturers
Match complex requirements to the exact product configuration.
Technical Distributors
Help buyers navigate large catalogs and find the right product fast.